Heckman an Economist says Make First Economic Investments in the Most At Risk for the Highest Return, But Don't Forget the Seeds must be Watered

The Heckman Equation (quoted from his web site)

Anyone looking for upstream solutions to the biggest problems facing America should look to Nobel Prize winning University of Chicago Economics Professor James Heckman's work to understand the great gains to be had by investing in early and equal development of human potential.


Invest in educational and development resources for disadvantaged families to provide equal access to successful early human development.


Nurture early development of cognitive and social skills in children from birth to age five.


Sustain early development with effective education through to adulthood.


Gain a more capable, productive and valuable workforce that pays dividends to America for generations to come.

"The dissemination of Prof. Heckman's work and that of his colleagues within the Pritzker Consortium of Early Childhood Development at the Harris School at the Univ. of Chicago is supported by the Irving Harris Foundation, The Children's Initiative: A Project of the J.B. and M.K. Pritzker Family Foundation, the McCormick Foundation, and an anonymous funder."

A Real ROI

Introduction of USA VALUES, LLC in Bits

The Development Steps Suggested

The sending of the PSM by small business is an economic endeavor first. The demand of the most at risk moms is created first with this knowledge. Ahead but in Lockstep with the capacity to deliver

The progress we can make is economic, educational, emotional and ethical.

The effort on all four fronts can be sustained and expanded like any other growth business that satisfies customer requirements. Small and local business has a requirement that Mom knows Early Reading Skills are most important and simple. They also have a requirement to advertise in print for then last mile of communication.

USA VALUES, LLC makes certain the print media business (see the media kit) generates a profit with small and local business being the customer.

This business activity is in advance and apart from the effort to create the new money and the delivery of early reading skills to at risk children.

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